UK High Court Found Sky Betting & Gaming Unlawfully Used Automated Profiling and Targeted Marketing to Exploit a Recovering Problem Gambler
Description
In the UK, the High Court found that Sky Betting & Gaming unlawfully used automated profiling and targeted direct marketing to pursue a recovering problem gambler from July 28, 2017 onward without valid consent. Sky reportedly treated him as a high-value customer despite addiction indicators.
Actors
Alleged Deployers
- sky-betting-and-gaming
- hestview-ltd
- bonne-terre-ltd
Alleged Developers
- sky-betting-and-gaming
- hestview-ltd
- bonne-terre-ltd
Harmed Parties
- sky-betting-and-gaming-customers-with-gambling-disorders
- rtm-(recovering-problem-gambler)
- recovering-problem-gamblers
- people-with-gambling-disorders
- privacy
Classification
Risk Domain
Privacy & SecurityRisk Subdomain
2.1. Compromise of privacy by obtaining, leaking or correctly inferring sensitive information
MIT Risk Profile
Topics
Source
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