Incident #1551
Purported AI-Generated Advertisements Reportedly Falsely Depicted Lee Ji-hye Endorsing Food and Clothing Products
Description
Purported AI-generated advertisements reportedly circulated online using South Korean singer and broadcaster Lee Ji-hye's likeness to falsely promote food and clothing products. Lee reportedly said she had no connection to the advertisements and warned followers not to click associated links or make purchases. No confirmed consumer losses were identified in available reporting.
Actors
Alleged Deployers
- scammers
- scammers-impersonating-lee-ji-hye
- online-advertisers
Alleged Developers
- deepfake-technology-developers
- synthetic-media-generation-technology-developers
- synthetic-video-generation-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- lee-ji-hye
- fans-of-lee-ji-hye
- general-public
- general-public-of-korea
- epistemic-integrity
- social-media-users
- youtube-users