Incident #1564
Purported Deepfakes of Public Figures and Celebrities Reportedly Used to Market Honey-Based Supplements as Alzheimer's Treatments
Description
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of well-known public figures and celebrities such as Bill Gates, Sanjay Gupta, Anderson Cooper, Bruce Willis, and others to market honey-based supplements as treatments for Alzheimer's disease and dementia. Consumers reportedly said modest purchases sometimes led to continuing charges or unwanted shipments, while cancellation and refund requests were difficult to resolve.
Actors
Alleged Deployers
- scammers
- scammers-impersonating-bill-gates
- scammers-impersonating-sanjay-gupta
- scammers-impersonating-anderson-cooper
- scammers-impersonating-bruce-willis
- deepfake-creators
Alleged Developers
- deepfake-technology-developers
- synthetic-media-generation-technology-developers
- synthetic-video-generation-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- consumers
- people-seeking-medical-advice
- victims-of-deepfake-enabled-fraud
- scam-victims
- people-with-alzheimer's-disease-and-their-families-and-caregivers
- people-with-dementia-and-their-families-and-caregivers
- bill-gates
- anderson-cooper
- sanjay-gupta
- bruce-willis
- social-media-users
- facebook-users
- celebrities
- public-figures