Incident #1590
Purported Philip Morris-Backed AI Tool Reportedly Generated Responses Opposing Stricter EU Tobacco Rules
Description
Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses for an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to the tool and found that it allegedly largely steered users toward arguments against stricter rules, sometimes by purportedly adding points they had not selected.
Actors
Alleged Deployers
- philip-morris-international
- tobacco-companies
- information-manipulation-actors
Alleged Developers
- philip-morris-international
- tobacco-companies
- ai-assisted-public-consultation-response-generator-developers
- large-language-model-developers
Harmed Parties
- epistemic-integrity
- european-commission
- general-public
- general-public-of-the-european-union
- participants-in-european-commission-public-consultations
- democratic-integrity
- public-consultation-integrity
- public-health