Incident #612·Misinformation
Microsoft AI Poll Allegedly Causes Reputational Harm of The Guardian Newspaper
Description
An AI-generated poll by Microsoft, displayed alongside a Guardian article, inappropriately speculated on the cause of Lilie James's death, leading to public backlash and alleged reputational damage for The Guardian. Microsoft acknowledged the issue, subsequently deactivating such polls and revising its AI content policies.
Actors
Alleged Deployers
- microsoft
Alleged Developers
- microsoft
Harmed Parties
- the-guardian
- family-of-lilie-james
Classification
Risk Domain
MisinformationRisk Subdomain
3.1. False or misleading information
MIT Risk Profile
AIUnintentionalPost-deployment
Source
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