Purportedly AI-Generated Deepfake Ads on Instagram Impersonate Gisele Bündchen and Other Celebrities in Brazilian Fraud Scheme
Description
Police in Brazil reportedly arrested four suspects accused of using purportedly AI-generated deepfake videos of model Gisele Bündchen and other celebrities in Instagram ads to promote fake giveaways and skincare products. The scheme was allegedly active since at least August 2024 and generated over 20 million reais ($3.9 million) in suspicious funds. Victims allegedly lost small amounts that often went unreported, creating what investigators called "statistical immunity."
Actors
Alleged Deployers
- scammers
- scammers-in-brazil
- money-launderers
Alleged Developers
- synthetic-audio-generation-technology-developers
- meta
- deepfake-technology-developers
- synthetic-media-generation-technology-developers
Harmed Parties
- sabrina-sato
- maisa-silva
- juliette-freire-feitosa
- gisele-bundchen
- general-public-of-brazil
- brazilian-consumers-defrauded-via-instagram-ads
- angelica-huck
- general-public
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
Related Incidents (Malicious Actors & Misuse)
View all →Female Students at Westfield High School in New Jersey Reportedly Targeted with Deepfake Nudes
Oct 2023
ChatGPT Was Alleged to Have Aided Planning of Florida State University Mass Shooting
Apr 2025
Ongoing Purported AI-Assisted Identity Fraud Enables Unauthorized Access to Western Companies by North Korean IT Workers
Research Papers on This Topic
How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs
AgentHarm: A Benchmark for Measuring Harmfulness of LLM Agents
Regulating ChatGPT and other Large Generative AI Models
Great, Now Write an Article About That: The Crescendo Multi-Turn LLM Jailbreak Attack