Meta's Automated Ad and Targeting Systems Reportedly Enabled Large-Scale Fraud Revenue
Description
Internal Meta documents reviewed by Reuters reportedly show that the company's automated ad and targeting systems generated major revenue from fraudulent ads and exposed users to billions of scam impressions daily. Enforcement was limited by internal revenue guardrails. In one example, a Royal Canadian Air Force recruiter's account was hacked and used to run a crypto scam that defrauded several colleagues after repeated reports allegedly went unanswered.
Actors
Alleged Deployers
- scammers
- meta
Alleged Developers
- meta
Harmed Parties
- unnamed-royal-canadian-air-force-recruiter
- social-media-users
- meta-users
- epistemic-integrity
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
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Research Papers on This Topic
How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs
AgentHarm: A Benchmark for Measuring Harmfulness of LLM Agents
Regulating ChatGPT and other Large Generative AI Models
Great, Now Write an Article About That: The Crescendo Multi-Turn LLM Jailbreak Attack