Purported Deepfake Advertisement Falsely Depicting Physician Endorsement Used to Sell Lipedema Cream to U.S. Patient Beth Holland
Description
A U.S. patient, Beth Holland, reported losing money after purchasing a purported lipedema treatment, Svelta Venastra, promoted through an online advertisement that allegedly used deepfake video to falsely depict endorsements by medical professionals and public figures, including her own physician, Dr. David Amron. The reported ad circulated on Facebook and misrepresented the product's efficacy, leading Holland to spend approximately $300 on a cream that did not alleviate her condition.
Actors
Alleged Deployers
- scammers
Alleged Developers
- deepfake-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- beth-holland
- david-amron
- oprah-winfrey
- kelly-clarkson
- carnie-wilson
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
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