Purported Oprah Deepfake Reportedly Induced Utah Woman to Buy Misrepresented Weight Loss Supplements
Description
A Utah woman, Lisa Swearingen, reported paying more than $400 for weight loss supplements after seeing online ads featuring a purported Oprah Winfrey deepfake endorsement. When the product arrived, she said its primary ingredient was turmeric rather than the advertised formula.
Actors
Alleged Deployers
- prozenith
- unknown-advertisers
- scammers
Alleged Developers
- deepfake-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- lisa-swearingen
- oprah-winfrey
- people-seeking-medical-advice
- people-seeking-weight-loss-supplements
- epistemic-integrity
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
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Research Papers on This Topic
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Regulating ChatGPT and other Large Generative AI Models
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