Purportedly AI-Manipulated Medical Scam Advertisement Reportedly Used Bulgarian TV Host and Physician's Likenesses
Description
A purportedly AI-manipulated scam advertisement circulating online appeared to use the likenesses and altered media of Bulgarian television host Simeon Ivanov and physician Spas Spaskov to promote an unregistered purported joint-treatment product. They reportedly denied involvement, and the product was described in reporting as ineffective.
Actors
Alleged Deployers
- scammers
Alleged Developers
- deepfake-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- spas-spaskov
- simeon-ivanov
- people-seeking-medical-advice
- general-public-of-bulgaria
- general-public
- epistemic-integrity
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
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Research Papers on This Topic
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Regulating ChatGPT and other Large Generative AI Models
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