Purported Deepfake Facebook Advertisement Reportedly Used Bulgarian Actor, Director, and Playwright Kamen Donev's Likeness to Market Joint-Pain Product
Description
A reportedly AI-manipulated Facebook advertisement appeared to repurpose footage of Bulgarian actor, director, and playwright Kamen Donev, allegedly overlaying fabricated audio and altered lip movements to market a purported joint-pain product. The ad reportedly linked to a presumably fabricated article imitating a Bulgarian news outlet and to an online sales funnel for a product described as unavailable through pharmacies.
Actors
Alleged Deployers
- scammers
Alleged Developers
- deepfake-technology-developers
- synthetic-audio-generation-technology-developers
Harmed Parties
- people-seeking-medical-advice
- kamen-donev
- epistemic-integrity
- general-public
- general-public-of-bulgaria
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
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