Incident #379·AI Safety & Failures
Error in Pepsi's Number Generation System Led to Decades-Long Damages in the Philippines
Explainability
Description
Pepsi's number generation system determining daily winners in its Number Fever promotion in the Philippines mistakenly produced a number held by thousands which resulted in riots, deaths, conspiracy theories, and decades of lawsuits.
Actors
Alleged Deployers
- pepsi
Alleged Developers
- d.g.-consultores
Harmed Parties
- filipinos
Classification
Risk Domain
AI Safety & FailuresRisk Subdomain
7.3. Lack of capability or robustness
MIT Risk Profile
AIUnintentionalPost-deployment
Topics
Explainability
Source
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