Incident #696·AI Safety & Failures
Meta's AI Ad Platform Reportedly Causes Overspending and Poor Performance
Explainability
Description
Meta's automated ad platform "Advantage Plus" caused advertisers to exceed their daily ad budgets. The cost per impressions (CPMs) surged far above the usual. This incident, which persisted into April, affected small businesses with overspending and lack of transparency.
Actors
Alleged Deployers
- meta
Alleged Developers
- meta
Harmed Parties
- small-businesses
- advertisers
Classification
Risk Domain
AI Safety & FailuresRisk Subdomain
7.3. Lack of capability or robustness
MIT Risk Profile
AIUnintentionalPost-deployment
Topics
Explainability
Source
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