Nottingham Gallery Owner Allegedly Defrauded by Deepfake Impersonating Pierce Brosnan, Reportedly Leading to Business Closure
Description
Nottingham gallery owner Simone Simms was allegedly deceived over many months by a deepfake impersonating actor Pierce Brosnan. Believing she was in direct contact with Brosnan, she reportedly arranged an art exhibition and sold £20,000 in tickets. When the real Brosnan denied involvement, Simms reportedly canceled the event and issued refunds. Despite acting in good faith, she reportedly faced reputational and financial harm, which led to the gallery’s closure in August 2024.
Actors
Alleged Deployers
- scammers
- scammers-impersonating-pierce-brosnan
Alleged Developers
- deepfake-technology-developers
Harmed Parties
- simone-simms
- nottingham-art-community
- long-eaton-gallery-customers
- long-eaton-gallery
Classification
Risk Domain
Malicious Actors & MisuseRisk Subdomain
4.3. Fraud, scams, and targeted manipulation
MIT Risk Profile
Source
Related Incidents (Malicious Actors & Misuse)
View all →Female Students at Westfield High School in New Jersey Reportedly Targeted with Deepfake Nudes
Oct 2023
ChatGPT Was Alleged to Have Aided Planning of Florida State University Mass Shooting
Apr 2025
Ongoing Purported AI-Assisted Identity Fraud Enables Unauthorized Access to Western Companies by North Korean IT Workers
Research Papers on This Topic
How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs
AgentHarm: A Benchmark for Measuring Harmfulness of LLM Agents
Regulating ChatGPT and other Large Generative AI Models
Great, Now Write an Article About That: The Crescendo Multi-Turn LLM Jailbreak Attack